Who we are

As a leading European asset manager with a global reach, our vision is to set a new standard in asset management.

We represent a new generation of global asset manager, combining breadth and depth, agility and conviction, strengthened by the backing of BNP Paribas, Europe’s leading bank.

AMplify 2030: BNP Paribas Asset Management’s strategic plan

With the launch of our strategic plan, AMplify 2030, our ambition is to build one of the most powerful investment platforms in Europe.

Four growth pillars will help us capture the most attractive opportunities in the asset management industry, while expanding BNP Paribas Asset Management’s reach across institutional and retail and wealth client segments. 

  • Strengthening leadership in alternatives
  • Scaling active management and accelerating ETFs
  • Expanding insurance and institutional partnerships
  • Accelerating growth in retail and wealth
Learn more about our strategic plan

Our Partnership Principles

Our commitment to our clients is reflected in the BNP Paribas Asset Management Partnership Principles.

We listen actively

Every partnership begins with clarity of understanding. Our clients’ ambitions, priorities, and challenges are our starting point.

Our global perspective and deep expertise across markets and asset classes turns insight into competitive edge.

We act decisively

Once goals are defined, we act boldly, combining rigorous analysis with long-term perspective to form strong conviction-led investment decisions.

Our entrepreneurial mindset and strategic thinking connect global trends with investment opportunities, helping us see beyond market noise.

We deliver transparently

We build honest and open dialogue with our clients.

We are accountable: to our clients, to our people and to the world in which we invest.  

Our locations

BNP Paribas Asset Management has an active presence in 35 countries across the globe. Our dedicated websites are listed below.