AMplify 2030: BNP Paribas Asset Management’s strategic plan
With AMplify 2030, our ambition is to build one of the most powerful investment platforms in Europe. By combining scale across liquid and alternatives markets, deep investment expertise and the strength of the BNP Paribas ecosystem, we are uniquely positioned to connect capital with the long-term needs of the real economy.
Our strategic planWe are a global asset manager, focused on client delivery
Through our global network of experts, we aim to address our clients’ specific needs.
Our scale allows us to deliver for them, while setting a new standard in asset management.
This commitment is reflected in the BNP Paribas Asset Management Partnership Principles:
- We listen actively
- We act decisively
- We deliver transparently
BNP Paribas Asset Management in numbers
We are a top-3 European asset manager in long-term savings² and alternative assets³, with over 20 years of integrating sustainability into our investment processes.
in total assets under management¹
in long-term savings assets under management²
in alternative assets under management³
with an active presence¹
Our vision is bold. Our breadth and depth, global scale, local insight and experience represent more than simply the combination of strengths. It is the rise of a new, client-centred standard.
Sandro Pierri
Chief Executive Officer, BNP Paribas Asset Management
Experts in investments
Every client needs an investment partner that can translate their goals into outcomes. At BNP Paribas Asset Management, we have leading positions in alternatives, long term savings, and a rapidly expanding ETF franchise. Find out more about our longstanding expertise across liquid and alternative asset classes, and how our strategies aim to help clients deliver on their goals while navigating a changing world.
Our capabilitiesHow we think
Our investment approach is built around four long-term megatrends shaping markets: environment, innovation, geopolitics and demographics. These themes guide research, portfolio construction and responsible investment decisions.
Learn moreOur insights
Research and insight are hardwired into every investment decision we make. Our convictions connect global trends with real-world opportunity, helping us see beyond market noise and capture long-term value.
Our latest news
BNP Paribas Asset Management unveils its 2026 Annual General Meeting season review, underpinned by its unified Voting policy
BNP Paribas Asset Management (BNPP AM) today releases its review of the 2026 Annual General Meeting (AGM) season, the first since the integration…
09/07/2026
BNP Paribas Asset Management enters the next generation of actively-managed ETFs
Listing of four next-generation ETFs, leveraging on a unique combination of BNP Paribas Asset Management and the Bank’s Global Markets capabilities…
24/06/2026
BNP Paribas Asset Management to co-chair Finance for Biodiversity Foundation’s new working group to create a nature transition framework
[London, 4 June 2026] – BNP Paribas Asset Management (BNPP AM) announces that Robert-Alexandre Poujade, Biodiversity Lead at BNPP AM,…
04/06/2026
[1] As at 31.03.2026. Assets under management including assets under advisory
[2] #1 in European long-term savings. Source: ranking based on assets under management (AuM) as of 31 December 2024 for internal and external insurers and external pension funds (global AuM for European asset managers; European AuM for non-European asset managers).
[3] #1 European alternatives platform. Source: BCG, based on assets under management as of 31 December 2024.