As the sustainable investor for a changing world we aim to generate long-term sustainable returns for our clients, based on six core investment features.

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CONVICTION DRIVEN![]() | In a changing world, our conviction based investment philosophy provides scope to capture both short and long-term opportunities for value creation. Our approach combines a thorough understanding of market dynamics and fundamentals (at security, sector, thematic levels), enabling high conviction positions and a dynamic allocation of capital across varied time horizons. |
SUSTAINABLE![]() ![]() | We are convinced that we make better decisions by integrating sustainability into our investment processes. We believe this will result in better outcomes for our clients and the planet. |
RESEARCH DRIVEN![]() | Research is the foundation on which we build our markets’ views to support our convictions. We apply both a quantitative and fundamental approach to our research with a culture of curiosity, collaboration, and challenge. |
GLOBAL PERSPECTIVE![]() | A global perspective is needed to make better investment decisions, in an increasingly interconnected world. |
POWERED BY PEOPLE![]() | People drive investment decisions. We are committed to attracting, nurturing, and retaining our diversity of talent. We align incentives to our clients’ long term sustainable objectives. |
RISK MANAGEMENT![]() | The value created through our research and idea generation needs to be carefully preserved through appropriate risk utilisation. |
About us
BNP Paribas Asset Management is the investment arm of BNP Paribas, and aims to generate long-term sustainable returns for its clients, based on a sustainability-driven approach.
LEARN MORESustainability
Sustainability is core to BNP Paribas Asset Management’s strategy and investment philosophy.
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