The sustainable investor for a changing world

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How we invest

As the sustainable investor for a changing world we aim to generate long-term sustainable returns for our clients, based on six core investment features.


Invest with us

To learn more about our capabilities, investment solutions and funds offering, please select your country.

Please select your country
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Belgium
  • Brazil
  • Chile
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Jersey
  • Liechtenstein
  • Luxembourg
  • Macau SAR, China
  • Malaysia
  • Mexico
  • Norway
  • Peru
  • Poland
  • Portugal
  • Singapore
  • Slovakia
  • Spain
  • South Korea
  • Sweden
  • Switzerland
  • The Netherlands
  • United Kingdom
  • US
  • Canada
  • Taiwan, China
  • Global
  • China
CONVICTION DRIVENIn a changing world, our conviction based investment philosophy provides scope to capture both short and long-term opportunities for value creation. Our approach combines a thorough understanding of market dynamics and fundamentals (at security, sector, thematic levels), enabling high conviction positions and a dynamic allocation of capital across varied time horizons.
SUSTAINABLEWe are convinced that we make better decisions by integrating sustainability into our investment processes. We believe this will result in better outcomes for our clients and the planet.
RESEARCH DRIVENResearch is the foundation on which we build our markets’ views to support our convictions. We apply both a quantitative and fundamental approach to our research with a culture of curiosity, collaboration, and challenge.
GLOBAL PERSPECTIVEA global perspective is needed to make better investment decisions, in an increasingly interconnected world.
POWERED BY PEOPLEPeople drive investment decisions.
We are committed to attracting, nurturing, and retaining our diversity of talent. We align incentives to our clients’ long term sustainable objectives.
RISK MANAGEMENTThe value created through our research and idea generation needs to be carefully preserved through appropriate risk utilisation.

About us

BNP Paribas Asset Management is the investment arm of BNP Paribas, and aims to generate long-term sustainable returns for its clients, based on a sustainability-driven approach.



Sustainability is core to BNP Paribas Asset Management’s strategy and investment philosophy.