Conducted by Kantar on behalf of BNP Paribas Asset Management (‘BNPP AM’) for a second successive year, the survey reveals European individual investors’ attitudes towards socially responsible investment (SRI).  The Attitude Towards SRI in Europe, Kantar, December 2018. All data referenced in this press release is sourced from this survey.
The survey, conducted in December 2018 during the COP 24 conference, polled 5,000 individual investors in Germany, Belgium, France, Italy and the Netherlands, each with assets of more than €50,000. It found that:
The survey shows that most individual investors in Europe are aware of the value of sustainable investment:
The key criteria in investment decisions vary little from country to country, but security (for 31%) and performance (for 30%) are by far the most prominent.
The survey also found that European investors remain sceptical about the potential performance of SRI investments.
Emmanuel Collinet de la Salle, Head of Commercial Development for Wealth Management and Retail Networks at BNP Paribas Asset Management, comments,
“The growth outlook for sustainable investment is considerable and we have seen a significant increase in demand. However there is still a long way to go to re-orient individual investors’ thinking towards a more SRI-focused approach and to explain how they can contribute to a better future through SRI investment. The need to build a sustainable world is now more urgent than ever before. In line with our Global Sustainability Strategy, launched in March, we will continue to promote SRI solutions and to educate our clients and our distribution networks within the BNP Paribas Group, in particular with regard to performance.”
BNPP AM has already established a number of initiatives among the financial advisors within its European networks, as well as with individual investors, to increase their interest in SRI and equip them with a better understanding of it. These include a carbon footprint calculator developed in co-operation with the GoodPlanet Foundation, a virtual reality SRI movie to raise awareness of climate change, and an app (‘Investo’) that combines theoretical knowledge with real-life situations to teach about financial savings using an SRI model.
BNP Paribas Asset Management
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