The sustainable investor for a changing world

Businessmen discussing in staircase
Forward thinking | Article - 3 Min

Accounting for AI risk in ESG investing – It’s a black box

Interest in artificial intelligence has ballooned, fuelling widespread expectations that AI technology could soon play a significant role across many industries. Talk of its benefits, however, is being matched by concerns over its environmental, social and governance (ESG) impact.  

AI could have broad impact, from employment and content generation, to data security and privacy, energy consumption, and even diversity and inclusion. Beyond climate change, social equality, biodiversity and other more ‘traditional’ ESG issues, the emergence of generative AI in chatbots such as ChatGPT has sparked worries over far-reaching job robotisation, workforce displacement, and the potential for subversion and misuse, among other concerns.

This should prompt asset managers to rethink their internal ESG rating systems to incorporate potential AI risks and opportunities to ensure the risks of the technology do not undermine credible sustainability-related investment approaches and products, while taking advantage of related opportunities.

Putting a value on AI risks and opportunities

On the social side, AI may pose several ESG-related risks. Data privacy, AI bias and safety issues have been discussed by regulators, academics and industry players for a long time. Government and industry bodies have been issued initial guidelines such as the OECD/G20 AI Principles. However, few of these focus on social justice and long-term labour risks.

Estimates from McKinsey indicate that increases in productivity from generative AI that are likely to materialise when the technology is applied across knowledge worker activities could amount to USD 6.1-7.9 trillion annually, changing the anatomy of work as we know it and resulting in potential job displacements.

Indeed, in an interview with Bloomberg, the CEO of British Telecom estimated its headcount could fall by as much as 42% by 2030.

While AI might mean companies benefit from efficiency gains and increased profitability, they may need to reskill their workforce to use AI, while ensuring a fair and inclusive transition in adopting the technology. Before clear government policies are enacted on AI, companies are encouraged to conduct a human capital risk assessment, including the potential cost of reskilling or compensating unavoidable lay-offs.

Labour forces in sectors such as legal and professional services – tax and accounting, securities trading and brokerage – are likely to be among those most heavily impacted by AI, as well as business support services such as travel agencies.

Another challenge for investors will be to determine a company’s exposure to or use of falsified AI text and images and the potential financial implications, especially as long as there is little regulation.

On the environment side, AI poses several risks. According to a report in Harvard Business Review, the datacentre industry is currently responsible for 2-3% of global greenhouse gas emissions. It notes the volume of data across the world is expected to double in size every two years.

Storing data and refining AI models and algorithms through thousands of hours of training is data (and energy) intensive. Rising competition over AI among key countries and major market players will likely result in significant GHG emissions over the coming years.

Investors will need to assess the implications of AI use for their carbon footprint as well as the ways industry players are going to reduce emissions, for example by adopting efficient model and training techniques or heat recycling.

While the financial materiality of climate-related transition risk is becoming clearer, the ESG approach to AI risk is still virgin territory for many investors.

Incorporating AI risk in an ESG framework

At BNP Paribas Asset Management, we update our ESG rating framework periodically to consider the evolution of the global ESG context. Our model already considers AI-related risk such as privacy protection for the sectors most impacted such as IT and some financial institutions.

However, the possible wide applications of AI demand that it be further embedded into fundamental analysis across more sectors. For industries such as energy and utility, healthcare, professional services, media and advertisement, agriculture, environmental protection, it is worth thinking about how to incorporate AI into their ESG frameworks, both in terms of risks and benefits.

Within BNPP AM, we are seeking to do just so, all the while reviewing proposed AI regulation and industry research and considering how to engage with investee companies on AI-related risks.

This article is the first in a series of articles by tech analysts in the BNPP AM Sustainability Centre on AI and its implications for the sustainability agenda.


Please note that articles may contain technical language. For this reason, they may not be suitable for readers without professional investment experience. Any views expressed here are those of the author as of the date of publication, are based on available information, and are subject to change without notice. Individual portfolio management teams may hold different views and may take different investment decisions for different clients. This document does not constitute investment advice. The value of investments and the income they generate may go down as well as up and it is possible that investors will not recover their initial outlay. Past performance is no guarantee for future returns. Investing in emerging markets, or specialised or restricted sectors is likely to be subject to a higher-than-average volatility due to a high degree of concentration, greater uncertainty because less information is available, there is less liquidity or due to greater sensitivity to changes in market conditions (social, political and economic conditions). Some emerging markets offer less security than the majority of international developed markets. For this reason, services for portfolio transactions, liquidation and conservation on behalf of funds invested in emerging markets may carry greater risk.
Environmental, social and governance (ESG) investment risk: The lack of common or harmonised definitions and labels integrating ESG and sustainability criteria at EU level may result in different approaches by managers when setting ESG objectives. This also means that it may be difficult to compare strategies integrating ESG and sustainability criteria to the extent that the selection and weightings applied to select investments may be based on metrics that may share the same name but have different underlying meanings. In evaluating a security based on the ESG and sustainability criteria, the Investment Manager may also use data sources provided by external ESG research providers. Given the evolving nature of ESG, these data sources may for the time being be incomplete, inaccurate or unavailable. Applying responsible business conduct standards in the investment process may lead to the exclusion of securities of certain issuers. Consequently, (the Sub-Fund's) performance may at times be better or worse than the performance of relatable funds that do not apply such standards.

Related insights

3:08 MIN
Measurement and reporting are critical to sustainable investing [video]
Sustainability and resilience in volatile markets

In the U.S., this material is for Institutional use only – not for public distribution. This material is provided for educational purposes only and is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. References to specific securities, asset classes and financial markets are for illustrative purposes only and are not intended to be and should not be interpreted as recommendations. Reliance upon information in this material is at the sole risk and discretion of the reader. The material was prepared without regard to specific objectives, financial situation or needs of any investor.

These documents and video clips may also include information obtained from affiliated investment management companies within BNP Paribas Asset Management, the brand name of the BNP Paribas group’s asset management services. The documents and video clips are produced for informational purposes only and do not constitute: 1. an offer to buy nor a solicitation to sell, nor shall they form the basis of or be relied upon in connection with any contract or commitment whatsoever or 2. investment advice. Any opinions included in these documents and video clips constitute the judgment of the author/ presenter at the time specified and may be subject to change without notice.

This material may contain “forward-looking” information that is not purely historical in nature. Such information may include, among other things, projections, forecasts, and estimates of yields or returns. No representation is made that any performance presented will be achieved by any funds, or that every assumption made in achieving, calculating or presenting either the forward-looking information or any historical performance information herein has been considered or stated in preparing this material. Any changes to assumptions that may have been made in preparing this material could have a material impact on the investment returns that are presented herein. Past performance is not a reliable indicator of current or future results and should not be the sole factor of consideration when selecting a product or strategy.

The information and opinions contained in this material are derived from proprietary and nonproprietary sources deemed by BNP PARIBAS ASSET MANAGEMENT USA, Inc. to be reliable, are not necessarily all-inclusive and are not guaranteed as to accuracy.

The information provided here is neither tax nor legal advice. Investors should speak to their tax professional for specific information regarding their tax situation. Investment involves risk including possible loss of principal. International investing involves risks, including risks related to foreign currency, limited liquidity, less government regulation, and the possibility of substantial volatility due to adverse political, economic or other developments. These risks are often heightened for investments in emerging/developing markets or smaller capital markets.


BNP PARIBAS ASSET MANAGEMENT USA, Inc. is registered with the U.S. Securities and Exchange Commission as an investment adviser under the Investment Advisers Act of 1940, as amended. BNP PARIBAS ASSET MANAGEMENT USA, Inc. is a registered trademark of BNP Paribas or its subsidiaries in the United States and elsewhere. All other trademarks are those of their respective owners. © 2023 BNP PARIBAS ASSET MANAGEMENT USA, Inc., All rights reserved.

BNP PARIBAS ASSET MANAGEMENT is the global brand name of the BNP Paribas group’s asset management services. © 2023 BNP PARIBAS ASSET MANAGEMENT USA, Inc., All rights reserved.

BNP Paribas Asset Management seeks to integrate environmental, social and governance (“ESG”) factors into all of our portfolios as a means to mitigate certain short, medium and long-term financial risks, identify better long-term investments, and encourage more responsible corporate behavior. We will never subordinate our client’s interests to unrelated objectives. Certain issuers and industries are excluded from our actively managed portfolios based upon our view of their ESG performance and risk profile. As a result, we may pass up certain opportunities when these excluded issuers or industries are in favor. Due to significant gaps in disclosure regimes around the world, we may need to rely upon voluntary disclosures by issuers, which are often not audited. We therefore may not have consistent access to complete, accurate or comparable information about the ESG performance of our holdings. Please consult the applicable offering document for more information about the specific ESG strategy employed by each investment strategy since a given strategy may not have specific ESG guidelines, and investments are not limited to securities that are ESG compatible.

To access insights from our teams worldwide visit:
Explore VIEWPOINT today