The sustainable investor for a changing world

How we invest

As the sustainable investor for a changing world we aim to generate long-term sustainable investment returns for our clients, based on six core investment features.

  • Conviction driven: In a changing world, our conviction based investment philosophy provides scope to capture both short and long-term opportunities for value creation. Our approach combines a thorough understanding of market dynamics and fundamentals (at security, sector, thematic levels), enabling high conviction positions and a dynamic allocation of capital across varied time horizons.
  • Sustainable: We are convinced that we make better decisions by integrating sustainability into our investment processes. We believe this will result in better outcomes for our clients and the planet.
  • Research driven: Research is the foundation on which we build our markets’ views to support our convictions. We apply both a quantitative and fundamental approach to our research with a culture of curiosity, collaboration, and challenge.
  • Global perspective: A global perspective is needed to make better investment decisions, in an increasingly interconnected world.
  • Powered by people: People drive investment decisions. We are committed to attracting, nurturing, and retaining our diversity of talent. We align incentives to our clients’ long term sustainable objectives.
  • Risk management: The value created through our research and idea generation needs to be carefully preserved through appropriate risk utilisation.


ESG = Environmental, Social and Governance


Past performance is not indicative of current or future performance.

Any views expressed here are those of the author as of the date of publication, based on available information, and subject to change without notice. This material does not constitute investment advice.

Investments are subject to market fluctuations and the risks inherent in investments in securities. The value of investments and the income they generate may go down as well as up and it is possible that investors will not recover their initial investment. There is no guarantee that the performance objective will be achieved.

Investing in emerging markets, or specialised or restricted sectors is likely to be subject to a higher-than-average volatility due to a high degree of concentration, greater uncertainty because less information is available, there is less liquidity or due to greater sensitivity to changes in market conditions (social, political and economic conditions).

The content of this page on BNP Paribas Asset Management's approach and corporate philosophy is only for information purposes and does not constitute an offer to buy or sell any services, products or investments. These statements apply differently to each BNP Paribas Asset Management product, the characteristics of which, including those relating to sustainability, are described in the legal documentation of the funds, available here according to your country of residence and investor profile.