The sustainable investor for a changing world

BNP Paribas Asset Management survey reveals significant impact of demographic change on asset allocation

BNP Paribas Asset Management reveals the key findings of its latest survey conducted by Coalition Greenwich on how demographic change has and continues to impact asset allocation decisions.

BNP Paribas Asset Management conducted this study in order to understand the investor’s behavior and perspectives in the face of major demographic and societal trends.

Among the findings:

  • 74% of respondents indicated that demographic change has already impacted asset allocation decisions.
  • 95% cited new technologies as an important change shaping their investment strategies, closely followed by ageing populations (91%).
  • 60% of investors viewed demographic change as an investment opportunity.

The survey also addresses:

  • Main demographic and societal changes set to impact investment strategies
  • Asset classes most likely to benefit
  • Demographic change: risk or opportunity?


Please note that articles may contain technical language. For this reason, they may not be suitable for readers without professional investment experience. Any views expressed here are those of the author as of the date of publication, are based on available information, and are subject to change without notice. Individual portfolio management teams may hold different views and may take different investment decisions for different clients. This document does not constitute investment advice. The value of investments and the income they generate may go down as well as up and it is possible that investors will not recover their initial outlay. Past performance is no guarantee for future returns. Investing in emerging markets, or specialised or restricted sectors is likely to be subject to a higher-than-average volatility due to a high degree of concentration, greater uncertainty because less information is available, there is less liquidity or due to greater sensitivity to changes in market conditions (social, political and economic conditions). Some emerging markets offer less security than the majority of international developed markets. For this reason, services for portfolio transactions, liquidation and conservation on behalf of funds invested in emerging markets may carry greater risk.